Open to new projects and rolesHi, I'm Michael 👋

I build systems that bring in customers.

Shopify stores, GoHighLevel CRMs, and the automations and AI chat that connect them, so leads get answered and booked without you chasing every one.

Try a live demo ↓Tell me what's slowing you down

"Understands my business and takes my ideas to turn them into something even better."
Clinic owner, Wellness Mode · 1:12 video

that's me!
Michael Caligner
Davao City, Philippines
● Right nowSetting up GoHighLevel CRMs and building systems for clients
Built forA SERVPRO franchise groupA wellness clinicA 7-figure e-commerce brandA Sydney home builder
Tools I use most daysShopifyGoHighLevelZapierReactWordPressWebflowClaude Code

try it yourself

Send a test lead through a system I'd build.

This is the kind of follow-up I set up in GoHighLevel. Type a name, press send, and watch what happens without anyone on the team lifting a finger.

Demo only. Nothing is sent anywhere.

Lead's phone

Texts will appear here

  1. Form receivedFrom the website or an ad
  2. Added to the CRMTagged and placed in the pipeline
  3. Text sent instantlyWith a link to pick a time
  4. BookedOn the calendar, team notified
  5. Reminder scheduled24 hours before, so they show up

what changed for them

Results first. How I built it second.

Each project starts with what was getting in the way, and ends with the team running it on their own.

Wellness Mode · Clinic

Before: the owner texted every patient herself

Now the website answers questions and books consultations on its own.

24/7AI chat answers and books
5 flowsautomated, intake to referrals

New website, GoHighLevel set up properly, monthly email campaigns, and AI chat that books consultations.

GoHighLevelConversation AIWebsite
Read the full story →
Clinic assistant · AI chat
Do you have a consultation slot this week?
Yes! Thursday 10am or Friday 2pm. Which works for you?
Friday 2pm please
You're booked for Friday 2pm. A reminder text is on its way.
Sample conversation for illustration

SERVPRO franchise group · Internal platform

Before: group chats and spreadsheets across offices

Now 12 offices use one login for everything.

6 appsbehind one login
12 officeson one platform

Job intake, scoping, daily updates, quality checks, a morning call list for account managers, and one queue for help requests.

ReactSupabaseBigQuery
Read the full story →
Home Try a role ↓
Job listOpen
Room measurementsOpen
Daily updatesOpen
Quality checksOpen
Call listLocked for this role
Help requestsOpen

5 of 6 apps open · sample roles

7-figure e-commerce brand · Shopify revamp

A full store rebuild moved from staging to production with no launch errors.

Rebuilt on staging, tested, then launched cleanly. The handover needed fewer revisions and the project closed smoothly.

🔒 Under NDA, so no name or link
0
launch errors

what I can set up for you

What I set up, done properly.

Start with one, or connect them all. If you need something not listed, ask.

Shopify stores

For brands launching or outgrowing their store.

  • New stores built from scratch
  • Revamps from staging to live
  • Forms that feed your CRM

Tools: Shopify, Liquid, Klaviyo, GA4

GoHighLevel CRM

For businesses losing leads in the inbox.

  • Pipelines, calendars, follow-ups
  • Texts from a registered A2P number
  • AI chat that books appointments

Tools: GoHighLevel, A2P 10DLC, Brevo

System integration & automation

For teams still copying data between tools by hand.

  • Connect your apps with APIs and webhooks
  • Data that syncs on its own, no copy-paste
  • Every workflow tested before launch

Tools: Zapier, REST APIs, webhooks, Google Apps Script

Custom internal apps

For teams that outgrew spreadsheets and group chats.

  • Portals and dashboards built on your own data
  • One login, access set by role
  • Full stack, from database to screen

Tools: React, TypeScript, Supabase, BigQuery

in their own words

What clients say

From real clients, two of them on camera.

Michael is responsive, understands my business and takes my ideas to turn them into something even better.
Clinic owner, Wellness Mode · 1:12 video
▶ 0:48 videoWorking with Michael was a genuinely good experience. His grasp of web development stood out from day one.
Emanuel Garcia, CEO, Heart2Core
Michael doesn't stop until the result is right. Professional, thorough, and easy to recommend.
Nats Mago, Copywriter

how it works

No surprises.

Every project runs the same simple way.

We talk it through

I look at how your team works today and what's slowing it down, before anything gets built.

I build and test

One piece at a time, tested with dummy leads before anything goes live.

I hand it over

A walkthrough for your team, written docs, and I'm around for changes after.

before you write

Before you write.

The questions people usually ask first. Anything else, put it in your message.

What do you do?

I help businesses launch their stores, set up their CRM and automate the work they still do by hand. That means Shopify stores built from scratch or revamped, GoHighLevel (GHL) CRMs set up properly, tools connected with Zapier, Make and webhooks, AI chat on your website, and internal apps in React and Supabase when nothing off the shelf fits.

How fast can you start?

It depends on what I am working on at the time. Tell me your timeline when you write, and I will tell you straight away whether I can meet it.

Where are you based?

Davao City, Philippines (GMT+8). I work remotely.

Full-time, part-time or freelance?

Full-time or part-time roles, and freelance work alongside them. I work remotely.

What happens after I write?

First I go over how things work today with you. Then I build it one piece at a time and test each part with dummy leads before it goes live. When it is done I walk your team through it, and I am around for changes after.

Michael at work

a bit about me

I like making messy work simple.

I started out building custom web apps at a marketing agency. Over the years, setting systems up and automating them became most of my job. I test everything before it goes live, write down how it works, and walk your team through it.

4 yearsbuilding for businesses
GMT+8works remotely
Implementation Specialistat Highspring
BS IT, ProgrammingHoly Cross of Davao College

What does your team still do by hand every week?

Tell me about it. I'll look at how things work today and suggest what's worth setting up first.

Hiring? I'm open to full-time and part-time roles too.

I need help with…

Email me →I reply to every message myself.
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